Manager – Digital Marketing Technology
Sullivan & Cromwell LLP
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • United States
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Salary
💰 $116,534 - $154,438 per year
About the role
- Create a vision for digital customer experience, including architecting assets and touchpoints across user journeys.
- Lead the development and execution of S&C’s digital experience strategy, with a focus on website performance, user experience, and email marketing.
- Act as a consultative partner to stakeholders, blending a marketer’s mindset with hands-on technical expertise.
- Manage a team to achieve department goals, ensure quality of work, and expand technical capabilities.
- Own and operationalize strategic initiatives, translating vision into scalable, repeatable programs through hands-on execution and cross-functional leadership.
- Collaborate closely with data analysts to measure channel performance and drive improvements.
- Determine budget requirements and manage spending and forecasting.
- Strategize and oversee the planning and execution of website refreshes, including content updates, design enhancements, and platform upgrades.
- Manage the digital content lifecycle, including content audits, updates, and governance.
- Develop and execute SEO and GEO strategies, including foundational search intent and keyword/phrase research, geographic considerations, and LLM-driven searches.
- Advance email marketing strategies, including campaign planning, segmentation, automation, and performance optimization.
- Collaborate with data partners to structure, standardize, and maintain technical campaign tracking requirements across web, email, and paid media.
- Stay current with digital best practices, emerging technologies, and platform capabilities to drive innovation and continuous improvement.
Requirements
- Bachelor's degree in communications, Marketing, Web Development, Computer Science, or a related field.
- 10 years of experience in digital marketing, with a focus on website and email strategy.
- In-depth technical understanding of website and email practices.
- Demonstrated ability to lead cross-functional projects and manage digital platforms.
- Strong attention to detail, problem-solving skills, and ability to simplify complex technical concepts.
- Excellent written and verbal communication skills.
- Leadership experience with the ability to manage and develop a team.
- Proficiency in Microsoft Office products, including Outlook, Excel, and PowerPoint, and a high level of proficiency with SharePoint.
Benefits
- S&C's annual incentive plan (AIP)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingwebsite performanceuser experienceemail marketingSEOGEO strategiescampaign planningcontent managementdata analysistechnical expertise
Soft Skills
leadershipproblem-solvingattention to detailcommunicationcross-functional collaborationconsultative partnershipstrategic thinkingteam managementinnovationsimplifying complex concepts