Suited Connector

Performance Marketing

• Create from scratch, develop, implement and optimize paid social campaigns across platforms (Meta, TikTok, Native platforms, etc.) with clear performance goals (CPL, ROAS, CTR, etc.).
• Collaborate with content and creative teams to ensure all assets are optimized for performance and aligned with brand voice.
• Monitor, analyze, and report on key performance metrics, translating data into actionable insights.
• Run A/B tests and continuously refine targeting, creative and copy to maximize ROI.
• Stay ahead of trends, audience preferences, platform updates, and algorithm changes to keep campaigns competitive.
• Partner with internal teams to bring campaigns to life and align them with business objectives.
• Research competitors and industry benchmarks to uncover growth opportunities.

Senior Performance Marketing Manager – Paid Social