StyleSeat

Senior Lifecycle Marketing Manager – Consumer-Led Growth

StyleSeat

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

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Salary

💰 $118,800 - $163,000 per year

Job Level

Senior

About the role

  • Own Consumer Lifecycle Strategy
  • Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys
  • Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation
  • Build High-Impact Programs
  • Develop and scale onboarding, activation, retention, and re-engagement journeys
  • Create targeted, behavior-based campaigns across email, SMS, push, and in-app
  • Experimentation & Optimization
  • Own lifecycle experimentation roadmap and A/B testing strategy
  • Test messaging, timing, segmentation, and channel mix to drive measurable improvements
  • Use cohort analysis and behavioral data to refine journeys and unlock growth
  • Data & Business Impact
  • Define KPIs tied to retention, repeat behavior, bookings, and LTV
  • Forecast lifecycle impact and model program contribution
  • Translate performance insights into strategic recommendations, not just reports
  • GTM & Product Partnership
  • Lead lifecycle planning for product and feature launches
  • Define target audiences, journey sequencing, messaging frameworks, and success metrics
  • Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership
  • Systems, Process & Scale
  • Own CRM best practices and journey architecture in Braze
  • Improve segmentation, data hygiene, and communication governance
  • Help establish scalable processes, documentation, and experimentation frameworks

Requirements

  • 7+ years in lifecycle, CRM, or growth marketing
  • 3–5 years owning lifecycle strategy end-to-end, including defining audience frameworks, journey architecture, and experimentation roadmaps
  • Deep experience in email, push, SMS, and automated journeys
  • Strong experimentation background with proven A/B testing impact
  • Advanced analytical fluency with ability to interpret cohort, funnel, and behavioral data to drive strategic decisions
  • Experience partnering closely with Product, GTM and Data teams
  • Expertise with Braze
  • Strong cross-functional leadership and ability to influence without authority.
Benefits
  • StyleSeat culture & values
  • Positive and inclusive work environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle strategyaudience frameworksjourney architectureA/B testingcohort analysisbehavioral data analysisKPI definitionprogram contribution modelingcampaign developmentdata hygiene
Soft Skills
cross-functional leadershipinfluence without authoritystrategic decision makingcommunication governanceprocess improvement