StyleSeat

Growth Marketing

• Own Consumer Lifecycle Strategy
• Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys
• Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation
• Build High-Impact Programs
• Develop and scale onboarding, activation, retention, and re-engagement journeys
• Create targeted, behavior-based campaigns across email, SMS, push, and in-app
• Experimentation & Optimization
• Own lifecycle experimentation roadmap and A/B testing strategy
• Test messaging, timing, segmentation, and channel mix to drive measurable improvements
• Use cohort analysis and behavioral data to refine journeys and unlock growth
• Data & Business Impact
• Define KPIs tied to retention, repeat behavior, bookings, and LTV
• Forecast lifecycle impact and model program contribution
• Translate performance insights into strategic recommendations, not just reports
• GTM & Product Partnership
• Lead lifecycle planning for product and feature launches
• Define target audiences, journey sequencing, messaging frameworks, and success metrics
• Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership
• Systems, Process & Scale
• Own CRM best practices and journey architecture in Braze
• Improve segmentation, data hygiene, and communication governance
• Help establish scalable processes, documentation, and experimentation frameworks

Senior Lifecycle Marketing Manager – Consumer-Led Growth