Associate Brand Manager, Enabling Technologies
Stryker
Brand Manager – Upper Extremities, Digital Portfolio
Stryker
full-time
Posted on:
Location Type: Hybrid
Location: Amsterdam • 🇳🇱 Netherlands
Visit company websiteJob Level
SeniorLead
About the role
- Take ownership of the European strategy for the Upper Extremities portfolio, with emphasis on the digital portfolio.
- Lead product lifecycle management, including launches and phase-outs.
- Develop progressive, value-led messaging based on customer insights and competitive analysis.
- Represent the European business in global marketing initiatives and new product development.
- Define and execute pricing strategies, including contract pricing.
- Provide tools, campaigns, and assets to support sales force effectiveness.
- Partner with Sales, Clinical, Education, Regulatory, and Supply Chain teams to drive growth.
- Build and maintain relationships with KOLs and lead customer engagement activities (congresses, training events, hands-on workshops).
- Deliver performance analysis of the Upper Extremities business and drive data-based decision-making.
Requirements
- Bachelor’s degree (Marketing, Business, Life Sciences, Engineering, or related field)
- 8+ years of professional experience, including significant exposure to orthopedics (ideally Upper Extremities) or digital solutions
- Proven track record in marketing, product management, or sales within the MedTech industry
- Strong analytical, strategic, and problem-solving skills with commercial acumen and the ability to transform clinical insights into value propositions
- Excellent presentation, communication, and stakeholder management skills
- Fluency in English
Benefits
- Work Flexibility: Remote or Hybrid or Onsite
- Regular international travel required (~40%)
- Advanced degree – Master or MBA – is a plus.
- Additional European languages are an advantage.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product lifecycle managementpricing strategiescompetitive analysisdata-based decision-makingcustomer insightsvalue propositionssales force effectivenessmarketingproduct managementdigital solutions
Soft skills
analytical skillsstrategic skillsproblem-solving skillscommercial acumenpresentation skillscommunication skillsstakeholder managementrelationship buildingcustomer engagementteam collaboration
Certifications
Bachelor’s degree