Build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product
Strengthen ANet’s go-to-market engine through clear positioning, persuasive proof, and disciplined messaging
Define and refine Compass positioning and value proposition for priority segments
Own the core messaging Sales uses to engage districts and move opportunities toward pilots
Develop messaging that addresses buyer needs, objections, and decision criteria
Ensure consistent use of messaging across sales materials, campaigns, and communications
Partner with Product to incorporate market feedback and inform roadmap priorities
Build and maintain a system of case studies, proof points, and sales materials that are actively used in outreach, meetings, and follow-up
Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion
Ensure materials are adopted and used by Sales—not just created
Ensure all external claims are credible, defensible, and aligned with product reality
Develop clear, compelling messaging for product releases, pilot offerings, and service packages that Sales can use to drive engagement and adoption
Ensure consistent, engaging communication that builds understanding and excitement about Compass Math
Collect structured buyer and product feedback from Sales and Implementation teams
Identify recurring buyer objections, lost deals, and messaging gaps
Provide regular synthesis to GTM and Product leaders to refine positioning and campaign strategy
Translate insights into improved messaging, new proof points, refined GTM strategies
Monitor competitor positioning and emerging trends in assessment and instructional coherence
Inform marketing and product messaging with structured external insights

Requirements

6–10+ years of experience in product marketing, market strategy, consulting, or insights roles within education or edtech
Experience defining positioning and translating evidence into persuasive sales and marketing assets
Bias toward action - comfortable producing and iterating quickly
Background partnering cross-functionally with product, sales, and executive leaders
Demonstrated ability to turn data and partner experience into compelling positioning and enablement materials
Strong commercial judgment — understanding how district leaders evaluate solutions and make purchasing decisions
Ability to balance rigor with clarity, ensuring messaging is both credible and persuasive
Exceptional written communication skills—able to craft clear, concise, and persuasive messaging and materials for district audiences
Ability to translate complex ideas into simple, actionable narratives that Sales can use effectively
Strong analytical mindset with experience synthesizing quantitative and qualitative inputs
Ability to identify meaningful patterns and translate them into actionable messaging
Comfort using AI tools and research platforms to accelerate synthesis and refine messaging
Sound judgment about framing and its impact on stakeholder perception
Ability to manage multiple workstreams and prioritize based on revenue impact and strategic importance
Strong project management skills with attention to cross-functional coordination
Solution-oriented approach to ambiguity and evolving priorities
Deep commitment to educational equity and improving outcomes for historically underserved students.

Benefits

medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner
generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays
paid parental leave
educational expenses reimbursements
flexible spending accounts
professional development
a 401(k) plan with a 4% match
short and long-term disability coverage
basic life and personal accident insurance.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingmarket strategypositioningsales enablementdata synthesisbuyer needs analysismessaging developmentcompetitive analysisquantitative analysisqualitative analysis

Soft Skills

strong written communicationcross-functional collaborationcommercial judgmentanalytical mindsetproject managementsolution-orientedability to prioritizebias toward actionability to translate complex ideasattention to detail