Stronger Consulting

Product Marketing

• Build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product
• Strengthen ANet’s go-to-market engine through clear positioning, persuasive proof, and disciplined messaging
• Define and refine Compass positioning and value proposition for priority segments
• Own the core messaging Sales uses to engage districts and move opportunities toward pilots
• Develop messaging that addresses buyer needs, objections, and decision criteria
• Ensure consistent use of messaging across sales materials, campaigns, and communications
• Partner with Product to incorporate market feedback and inform roadmap priorities
• Build and maintain a system of case studies, proof points, and sales materials that are actively used in outreach, meetings, and follow-up
• Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion
• Ensure materials are adopted and used by Sales—not just created
• Ensure all external claims are credible, defensible, and aligned with product reality
• Develop clear, compelling messaging for product releases, pilot offerings, and service packages that Sales can use to drive engagement and adoption
• Ensure consistent, engaging communication that builds understanding and excitement about Compass Math
• Collect structured buyer and product feedback from Sales and Implementation teams
• Identify recurring buyer objections, lost deals, and messaging gaps
• Provide regular synthesis to GTM and Product leaders to refine positioning and campaign strategy
• Translate insights into improved messaging, new proof points, refined GTM strategies
• Monitor competitor positioning and emerging trends in assessment and instructional coherence
• Inform marketing and product messaging with structured external insights

Director of Product Marketing

Performance Marketing

• Lead the day-to-day execution of ANet’s demand generation engine
• Build and manage multi-channel campaigns (email, paid media, retargeting, and organic nurture) that generate qualified inbound leads, coordinating across stakeholders and managing dependencies to ensure timely execution.
• Grow and engage ANet’s email list through segmentation, content activation, and landing page optimization.
• Partner with teammates across content, insights, and events to bring new assets (white papers, webinars, guides, Compass materials) into market.
• Design and maintain automated nurture journeys and follow-up paths that move leads toward MQL and SQL stages.
• Create retargeting campaigns to re-engage high-intent website visitors and content downloaders.
• Monitor lead quality and refine MQL definitions, scoring, and routing to ensure alignment with Sales using data and stakeholder input to continuously improve lead progression effectiveness.
• Manage day-to-day marketing automation, including workflows, routing logic, and campaign setup. Build and maintain funnel dashboards to track performance, share insights, and inform weekly pipeline reviews. Partner with Sales Ops to ensure analysts receive timely, accurate lead handoffs.
• Develop and own an ongoing “test & learn” plan across messaging, creative, channels, and segments.
• Analyze results to improve conversion rates at each stage of the funnel, identifying meaningful patterns and translating insights into actionable changes.
• Share learnings that inform broader GTM strategy and future campaigns.
• Design and execute integrated demand plays (events, webinars, content campaigns, and targeted outreach) that generate engagement with priority districts and partners
• Grow and activate priority audiences through coordinated email, content, and events
• Bring new assets into market in ways that drive real conversations, not just downloads
• Partner closely with Sales to ensure timely, effective follow-up on high-priority leads, event participants, and target accounts
• Design simple, clear lead progression paths (lead → engaged → SQL) that reflect how districts actually buy, not just system definitions
• Monitor lead quality and collaborate with Sales to refine targeting, messaging, and follow-up approaches using data and insights to align priorities
• Run structured experiments across plays (events, messaging, outreach, segmentation) to identify what drives engagement and pipeline
• Use data and field feedback to continuously refine campaigns and targeting
• Document and scale what works into repeatable plays that can be used across regions and teams, improving consistency over time
• Manage core systems (HubSpot) to support campaign execution, lead routing, and visibility into pipeline
• Build and maintain simple dashboards that connect campaign activity to engagement and SQLs
• Ensure clean handoffs and shared visibility between Marketing and Sales

Demand Generation Manager

General Counsel

• Serve as the chief legal advisor to the CEO, CFO , and senior leadership team
• Identify, assess, and manage legal risk across the organization, including matters with significant reputational, financial, or operational impact
• Provide clear practical legal guidance to support timely decision making
• Calibrate when ANet should be risk averse versus when risk is appropriate to advance organizational goals
• Personally handle a wide range of day-to-day legal matters, including:
• Drafting, reviewing, and negotiating contracts and agreements
• Advising on employment and personal matters in partnership with the Talent/ HR team
• Supporting compliance with applicable federal, state, and local laws across a multi-state workforce
• Develop, support, review, and implement organizational policies, procedures, templates, and trainings
• Conduct internal legal reviews or audits to identify and mitigate risk
• Build and maintain legal tools and infrastructure that support consistency and efficiency
• Partner with senior leadership on governance matters, including Board of Directors engagement
• Support interactions with auditors, regulators, and external stakeholders, including nonprofit and 501(c) compliance
• Prepare, review, and advise on Board materials and governance-related decisions
• Engage and manage outside counsel and legal vendors for specialized, high-risk, or capacity-constraining matters
• Coordinate litigation, regulatory inquires, and other matters requiring external expertise
• Exercise judgement in balancing cost, urgency, and risk when determining when to escalate matters externally
• Partner with the Chief Growth Officer and senior leaders on business development transactions
• Lead or directly support negotiation of complex or high-impact agreements
• Advise on strategic partnerships, alliances, and innovative collaborations

Director of Product Marketing

Demand Generation Manager

Vice President, General Counsel