Strivacity

Senior Product Marketing Manager

Strivacity

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Develop and maintain clear, differentiated positioning and messaging for Strivacity’s products and capabilities
  • Translate technical product functionality into value-based messaging that resonates with buyers, users, and partners
  • Contribute to messaging for Strivacity’s AI agent capabilities in alignment with customer needs and market readiness
  • Ensure consistency across external communications including website copy, sales collateral, campaigns, and analyst-facing materials
  • Create and maintain sales enablement assets such as presentations, datasheets, white papers, case studies, and web content
  • Support sales training on positioning, competitive differentiation, and effective use of enablement materials
  • Partner with sales leadership to identify enablement gaps and prioritize improvements
  • Maintain a strong understanding of market dynamics, customer needs, and sales feedback
  • Develop and maintain buyer personas, buying profiles, and ideal customer profiles for priority segments
  • Participate in buyer, customer, and win-loss interviews and translate insights into actionable guidance
  • Support competitive analysis and battlecards to help sales teams navigate competitive conversations
  • Partner with Product on launches and roadmap-related messaging informed by market needs
  • Work with Marketing to support awareness and demand generation programs aligned to target personas
  • Collaborate with Customer Success to help develop customer stories, case studies, and testimonials
  • Support partner and alliance marketing efforts with joint messaging and collateral as needed

Requirements

  • Experience in product marketing within a B2B technology environment
  • Ability to collaborate effectively across product, sales, and marketing teams
  • Experience positioning products in competitive markets
  • Strong written and verbal communication skills with the ability to simplify complex concepts
  • Analytical mindset with the ability to synthesize qualitative and quantitative inputs
  • Familiarity with the CIAM market or adjacent identity, security, or SaaS categories
  • Solid grounding in core product marketing disciplines such as positioning, launches, personas, and competitive analysis
  • Exposure to emerging technologies, including AI-driven or non-human access, within enterprise software contexts
  • Experience using data and metrics to inform messaging and go-to-market decisions
  • Familiarity with enterprise B2B sales motions and analyst firms such as Gartner or Forrester.
  • Bachelor’s degree strongly preferred
  • 7+ years of professional experience, including meaningful experience in product marketing, product management, or a related role
  • Experience working in an early-stage or high-growth company environment.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work arrangements
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcompetitive analysisbuyer personassales enablementdata analysisgo-to-market strategyAI-driven technologiesSaaSpositioninglaunches
Soft Skills
collaborationcommunicationanalytical mindsetsimplifying complex conceptssynthesizing inputscustomer insightscompetitive differentiationmarket understandingstorytellingtraining support
Certifications
Bachelor’s degree