Integrated Campaign Manager – Startups, AI
Stripe
full-time
Posted on:
Location Type: Remote
Location: California • Illinois • United States
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About the role
- Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact
- Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
- Work with regional marketing to ensure local relevance and advise on campaign delivery
- Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
- Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
- Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
- Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
- Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
Requirements
- 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
- Expert-level knowledge of the startup and AI landscape
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders
- Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions.
Benefits
- No benefits mentioned
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingintegrated campaignscontent marketingregional marketingfield marketingaccount-based marketingcampaign performance metricslead generationpipeline developmentmeasurement tools
Soft Skills
analytical acumenpresentation skillswriting skillscommunication skillsability to work through ambiguityproblem-solvingstakeholder managementorganizational skillscollaborationstrategic thinking