Stripe

Marketing Operations Program Manager

Stripe

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Create and lead programs to transform marketing and sales development with AI programs like AI SDRs and agentic marketing campaign production
  • Own end-to-end program delivery for marketing operations initiatives; maintain program communications, track milestones, coordinate cross-functional workstreams, and provide regular updates on roadmap progress
  • Serve as the process owner for campaign execution workflows across email, landing pages, and paid media, supporting Growth, Lifecycle, and Global Campaigns marketing teams
  • Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution across teams and regions
  • Consult on best practices in Marketo and Braze, with a focus on automation, scalability, and operational design; design complex nurture and trigger campaigns and standardize them for broader use
  • Own prospect data programs including marketing database growth strategy using first-party and third-party sources, ensuring the marketing database is healthy, deduplicated, and compliant
  • Drive sales contact data completeness and accuracy for target accounts — managing third-party data vendor relationships, defining data enrichment workflows, and partnering with Sales Development and Sales Operations to ensure contact coverage meets pipeline goals
  • Lead programs to address recurring operational challenges; define objectives, success metrics, and build repeatable processes that scale
  • Partner with Engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling
  • Coordinate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed
  • Drive ongoing improvements in marketing operations through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows
  • Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones

Requirements

  • 6+ years of experience in B2B marketing operations, campaign management, or a related program management role within a high-growth technology environment
  • 3+ years of experience working day-to-day with marketing automation platforms, CRM platforms, prospect data, and lead management
  • 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives
  • Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat
  • 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs
  • 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them
  • Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering.
  • Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources
  • 3+ years of experience with Salesforce, including lead and contact management, campaign attribution, and marketing-to-sales data flows
  • 3+ years of experience with Marketo or Braze audience and campaign design and production
  • Experience selecting and managing third-party data providers for B2B contact enrichment and prospecting
  • Experience implementing AI tools to improve marketing operations workflows and productivity
  • Experience working with global teams on a day-to-day basis
  • Knowledge of data privacy and compliance frameworks as they relate to prospect data acquisition and marketing database management
  • Experience in the financial services, payments, or B2B software industries.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketing operationscampaign managementprogram managementmarketing automationdata analysisAI agent developmentdata enrichmentlead managementSalesforceMarketo
Soft Skills
communicationcollaborationprocess innovationproblem-solvingproject managementstakeholder managementcross-functional coordinationcapacity planningdocumentationfeedback collection