Product Marketing, Velocity – Mid-market & SMB
Stripe
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Be the expert on our Velocity (mid-market and SMB) users. Identify new growth opportunities using customer insights, sales data, and market trends, and translate this into actionable and repeatable GTM strategies and product roadmap recommendations.
- Partner closely with the regional demand gen, field, and partner marketing functions to design, execute, and optimize a scaled marketing engine focused on our tech-forward ICP in target industry verticals. Build compelling content and programming that bring Velocity users to Stripe, and then optimize and scale these programs.
- Use data and insights from Sales and SD teams to identify opportunities to improve our sold funnel. Create compelling, value-based customer-facing messaging, assets, and sales plays that differentiate Stripe and help our sales teams win.
- Develop and own the program roadmaps and KPIs to ensure accountability and measure impact.
Requirements
- 11+ years of product marketing experience, preferably in B2B tech.
- Deep understanding of the demand generation function, from top-of-funnel campaigns to field events and partner-led programs. Results-orientation.
- A builder mentality with a strong bias to action. You are comfortable with ambiguity, know how to experiment, and adapt at pace.
- Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives for executive and external audiences.
- Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
- High comfort toggling between strategy and execution—big picture to fine detail.
- Proven ability to partner with Sales to build a high-velocity sales motion.
- Optimistic about the future and relentless in advancing your goals.
- Strong problem-solving and analytical ability, with a track record of a “test & learn” mindset.
- A tendency to seek and value alternate views and an ability to earn stakeholder confidence quickly.
- Power user (and builder) of AI-powered tooling.
- Experience designing and scaling programs across multiple geographies.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingdemand generationsales funnel optimizationprogram roadmapsKPI developmentB2B techcustomer insightsmarket trendsGTM strategiesvalue-based messaging
Soft Skills
communicationpresentationcross-functional leadershipinfluenceproblem-solvinganalytical abilityadaptabilityresults-orientationbuilder mentalitystakeholder confidence