STREET

Growth Marketing

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
• Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
• Launch referral and ambassador programs to drive organic growth.
• Run geo-targeted experiments to test and scale city-level acquisition.
• Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
• Partner with influencers, content creators, and local media to build brand credibility.
• Create compelling messaging and positioning tailored to local audiences.
• Own social media presence and work with creators/designers to build consistent and engaging content.
• Analyze growth metrics, user behavior, and market feedback to inform strategy.
• Work closely with product and design to optimize onboarding, UX, and engagement flows.
• Test, iterate, and scale what works, kill what doesn’t, fast.

Founding Growth & Marketing Lead – Equity Based