Founding Growth & Marketing Lead – Equity Based

STREET

Growth & Marketing Lead in a cutting-edge marketplace app connecting retailers with local customers. Manage user acquisition strategies for a new venture.

Posted 5/27/2026contractRemote • 🇬🇧 United KingdomSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

user acquisitiongrowth marketingperformance marketingcampaign managementdigital marketinggeo-targeted experimentsacquisition funnelsanalyticscreative campaign developmentinfluencer partnerships

Soft Skills

creativitystrategic thinkingadaptabilitycollaborationcommunicationproblem-solvingtest-and-learn mindsetbudget managementcommunity engagementbrand building

Tools & Technologies

Meta AdsGoogle AdsTikToksocial media platformsanalytics toolscontent management systemsinfluencer management toolsemail marketing platformsCRM systemsdesign software

Industry Keywords

B2C productsstartupmarketplacefashion ecosystemretail ecosystemcommunity marketingorganic growthretentioncustomer acquisition cost (CAC)lifetime value (LTV)

About the role

Key responsibilities & impact

Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
Launch referral and ambassador programs to drive organic growth.
Run geo-targeted experiments to test and scale city-level acquisition.
Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
Partner with influencers, content creators, and local media to build brand credibility.
Create compelling messaging and positioning tailored to local audiences.
Own social media presence and work with creators/designers to build consistent and engaging content.
Analyze growth metrics, user behavior, and market feedback to inform strategy.
Work closely with product and design to optimize onboarding, UX, and engagement flows.
Test, iterate, and scale what works, kill what doesn’t, fast.

Requirements

What you’ll need

Experience in user acquisition, growth marketing, or performance marketing for B2C products, preferably in a startup or marketplace setting.
Experience in PR, influencer management, or events in the fashion/retail ecosystem.
Proven success running campaigns across Meta Ads, Google Ads, TikTok, or similar platforms.
Experience with brand building, influencer partnerships, and community marketing.
A scrappy, creative, test-and-learn mindset, you can work magic with limited budget and big ambition.

Benefits

Comp & perks

Be a founding team member with direct impact on the company’s success.
Receive meaningful equity in a high-potential venture.
Help shape a platform that empowers local businesses and changes how people shop.
Work with a lean, ambitious team and build something from zero.