Digital Marketing Strategist

Straight Arrow News

full-time

Posted on: 1/28/2026

Location Type: Remote

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💰 $85,000 - $110,000 per year

About the role

Own and optimize paid media strategy across social media, mobile app channels, and digital performance platforms.
Focus on driving high-quality app downloads, newsletter subscriptions, and paywall subscriptions.
Work to continually improve acquisition efficiency.
Plan, execute, and optimize paid acquisition campaigns across various platforms including Meta, TikTok, YouTube, Google UAC, and Snapchat.
Develop campaigns to boost newsletter and subscription growth and retain users.
Track and improve metrics including CPI, CPA, CAC, LTV, retention curves, and more.
Collaborate with SAN team to develop value-based messaging that communicates SAN’s mission, credibility, and differentiation.

4 to 7 years of experience in paid social, mobile app growth, performance marketing, or audience development.
Proven experience driving deeper longer-term user engagement through newsletter signups, app installs, and/or subscriptions.
Strong analytical skills with experience in forecasting, cohort analysis, LTV modeling, and attribution.
Knowledge of mobile attribution, incrementality, and MMP platforms.
Strong communicator who can simplify data insights into clear, actionable recommendations.
Self-starter who thrives in an entrepreneurial, fast-paced environment and efficiently manages budgets.
Experience with subscriptions and mission-driven organizations is preferred.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategyacquisition campaignsCPICPACACLTVcohort analysisforecastingattributionmobile app growth

Soft Skills

analytical skillscommunicationself-starterentrepreneurial mindsetbudget management