Strada

Senior Manager, Demand Generation

Strada

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Lead and mentor a team of campaign managers and an ABM manager, fostering a high-performance culture focused on innovation, accountability, and results.
  • Oversee team workflows, capacity planning, and development to ensure timely and effective campaign delivery.
  • Own the end-to-end development of integrated, multi-channel campaigns aligned to strategic priorities and target audiences.
  • Collaborate with product marketing and strategy teams to shape messaging platforms, content narratives, and campaign themes.
  • Partner with creative, digital, events, social media, and communications teams to bring campaigns to life across channels.
  • Work closely with Field Marketing to ensure global campaigns are localized and activated effectively in regional markets.
  • Coordinate with internal and external stakeholders, including sales, partner marketing, and third-party agencies, to ensure campaign alignment and execution.
  • Manage campaign setup, execution, and monitoring across marketing systems including Salesforce, Hubspot, Demandbase and others.
  • Track campaign performance and effectiveness, providing insights and recommendations for optimization, long-tail strategies, and future enhancements.
  • Communicate campaign progress, performance, and key assets to internal stakeholders including sales, product marketing, and executive leadership.
  • Develop and manage campaign project plans, schedules, and deliverables.
  • Monitor progress toward quarterly and annual goals, adjusting strategies as needed to stay aligned with company objectives.
  • Lead monthly, quarterly and annual reporting on campaign impact, pipeline contribution, and ROI.

Requirements

  • Proven experience leading global demand generation or campaign teams in a B2B environment
  • Deep understanding of integrated marketing strategy, funnel dynamics, and campaign orchestration
  • Strong leadership and team development capabilities
  • Excellent cross-functional collaboration and stakeholder management skills
  • Strategic thinker with hands-on experience in campaign execution and optimization
  • Proficient in marketing systems including Salesforce, Hubspot and Demandbase.
  • Analytical mindset with experience in performance tracking and reporting
  • Clear and confident communicator, both written and verbal
  • Comfortable working in a fast-paced, matrixed environment across global teams
Benefits
  • We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person.
  • Options include a variety of health coverage options
  • wellbeing and support programs
  • retirement
  • vacation and sick leave
  • maternity, paternity & adoption leave
  • continuing education and training
  • a number of voluntary benefit options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementdemand generationintegrated marketing strategycampaign orchestrationperformance trackingcampaign executionoptimization
Soft Skills
leadershipteam developmentcross-functional collaborationstakeholder managementstrategic thinkingcommunication