Storyblok

Product Marketing Manager

Storyblok

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $103,200 - $150,000 per year

About the role

  • Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation.
  • Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value.
  • Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication.
  • Own key landing pages, such as the homepage, and the evolution of the website’s messaging architecture.
  • Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows).
  • Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals.
  • Partner with the Data team to analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement.
  • Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements.
  • Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).
  • Improve onboarding flows across key user segments.

Requirements

  • Marketing or related educational degree
  • 5+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
  • Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
Benefits
  • Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
  • Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
  • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
  • Personal development fund for courses, books, conferences, and material
  • VSOP (Virtual Stock Option Plan)
  • The annual international team-building trip, quarterly and monthly online get-togethers
  • As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
  • An international team that loves to have fun at work and works hard together to accomplish shared goals
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingdata analysisemail marketingonboarding optimizationconversion optimizationproduct marketingPLG framework implementationuser behavior analysiswebsite messaging architectureself-service conversion
Soft Skills
communicationcollaborationproblem-solvingstrategic thinkingcreativityanalytical thinkinguser-centric designproject managementadaptabilityleadership
Certifications
Bachelor's degree in MarketingProduct Marketing CertificationData Analytics CertificationDigital Marketing CertificationUser Experience Certification