Tactical Opportunities Analyst
Latham & Watkins
Senior Technical Web Analyst
Storio group
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Own and grow the server-side tracking framework.
- Ensure web analytics, marketing, and technology implementations are harmonized and scalable across app and web platforms.
- Work closely with developers, data engineers, conversion specialists, and marketers to transform business needs into measurable tracking solutions that drive better decisions.
Requirements
- A minimum of 4 years of relevant work experience in web analytics or a similar field.
- Experience using and maintaining server-side tracking tools like Tealium EventStream, Server-side Tag Manager, or Segment.
- Experience with Tag Management tools such as Adobe Launch, Google Tag Manager, or Tealium iQ.
- Experience with web analytics tools like Adobe Analytics or Google Analytics.
- Strong communication skills, with the ability to explain complex problems to both technical and non-technical teams.
- Experience with the setup and maintenance of AppsFlyer or other mobile attribution tools.
- Experience using Conversion Rate Optimization tools such as Adobe Target or Optimizely.
- A background in mobile marketing and cross-device tracking.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
server-side trackingweb analyticsTag Managementconversion rate optimizationmobile attributioncross-device tracking
Soft skills
communication
