Stora

Product Manager

• Own a problem space end-to-end, from understanding the customer need to something live in the product
• Work directly with engineering leads. Close collaboration, not handoff
• Make scope calls. Know what to cut, what's fundamental, what can wait
• Work with or without a designer. Sometimes you'll work alongside one, sometimes you'll do it yourself. What matters is the outcome
• Stay close to customers, talk to operators, understand how they run their businesses, bring that into every decision
• Shape how we work. The process isn't fixed. If something's slowing things down, fix it

Product Lead

Performance Marketing

• Develop and execute demand generation campaigns from concept through optimisation
• Define clear targets, audiences and distribution plans
• Align closely with Sales on follow-up and feedback loops
• Analyse performance and iterate quickly
• Support and run paid acquisition campaigns
• Increase test cadence across channels
• Contribute to improving cost per SQL
• Drive high-intent SEO initiatives
• Identify and execute opportunities that support pipeline, not vanity traffic
• Improve landing pages and nurture flows
• Monitor MQL → SQL progression and suggest improvements
• Launch new initiatives and test ideas regularly
• Help expand our presence across emerging acquisition channels, including AI-driven search
• Use AI tools to accelerate research, planning and iteration
• Maintain a high quality bar while increasing output

Product Lead

Demand Generation Manager