Marketing & Communications Manager
Stone King LLP
full-time
Posted on:
Location Type: Hybrid
Location: Bath • United Kingdom
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About the role
- To lead the planning and delivery of integrated marketing campaigns and digital strategies that strengthen the firm’s brand, raise its profile across key markets and geographies, and position it as a thought leader.
- This role ensures marketing plans are executed effectively, driving engagement, growth, and innovation through compelling content, digital platforms, and product development.
- Develop and implement brand management initiatives.
- Create geographic brand-raising strategies to increase visibility in priority markets.
- Define and deliver a content and thought leadership marketing strategy to achieve brand and market goals, working with the BD Manager.
- Develop and execute an internal communications strategy to embed our firmwide strategy and culture.
- Create and deliver annual marketing plans for each core growth priority.
- Own and evolve the firm’s digital marketing strategy, including website management and enhancements.
- Work with the BD Manager to develop new products or services that support growth strategies.
- Directly manage the Senior Marketing Executive: Digital, the Marketing Executive and the Corporate Comms Executive.
Requirements
- Proven experience in marketing and communications roles within professional services, ideally in a law firm.
- Strong understanding of brand management and campaign execution.
- Experience in developing and delivering integrated marketing campaigns across multiple channels.
- Be a thought leader and have the ability to create and manage content strategies.
- Excellent writing, editing, and storytelling skills for high-quality content creation.
- Previous experience in digital marketing strategies, including website management, SEO, analytics, and social media.
- Understanding of CRM systems, including marketing automation tools.
- Previous experience designing and implementing internal communications strategies to support the firm’s culture and strategy.
- Understanding of and previous experience in developing performance marketing plans and campaigns.
- Strong data analysis skills to measure campaign effectiveness and ROI.
- Proven ability to manage and develop a small marketing team, fostering collaboration and high performance in-line with the firm’s ethos.
- **Desirable**
- Familiarity with the legal sector and market trends.
- Previous experience within professional services or legal sector.
- **Personal Attributes**
- High attention to detail, with strong proofreading skills to maintain brand consistency and deliver high-quality content.
- Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
- Solutions focused approach with drive to improve processes and outcomes.
- Strong organisation skills, taking full ownership of tasks and ensuring delivery within agreed deadlines.
- Excellent written and verbal communication skills, with the ability to convey ideas and influence decision-making effectively.
- Adaptable approach in managing workload and supporting others.
- Ability to work collaboratively and team-first attitude.
Benefits
- Competitive salary
- Profit Share Scheme
- Cycle to work scheme
- Private Medical Insurance
- Life assurance (4 x salary)
- Pension scheme
- 31 days holiday (in addition to statutory UK holidays)
- Additional day allocated for CSR activities per annum
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand managementcampaign executioncontent strategydigital marketingSEOanalyticsCRM systemsmarketing automationperformance marketingdata analysis
Soft Skills
writing skillsediting skillsstorytelling skillsstakeholder engagementattention to detailsolutions focusedorganizational skillscollaborationadaptabilitycommunication skills