Area Sales Representative
Stone Brewing
full-time
Posted on:
Location Type: Office
Location: Austin • Texas • United States
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Salary
💰 $52,000 - $60,000 per year
Job Level
About the role
- Manage weekly sales route, visiting an average of 50-55 retail accounts per week
- Prospect and secure new business by determining focus areas within designated territory, setting up presentations and utilizing stop-by techniques
- Develop and share a monthly route plan and recap to Regional Sales Manager
- Introduce accounts to our existing and new beers, brands, packages, and draft
- Drive accurate execution of programs by distributor personnel
- Build and sustain quality relationships with the key distribution and decision makers in the retail accounts to enhance our sales capabilities and drivers
- Ensure company standards and quality control are met in both the on/off premise channels
- Deliver the target volumes and distribution goals as stated in the specific region plan and documented through our KPIs
- Set up and execute in-store promotions and special events as needed
- Oversee execution of all marketing programs within retail accounts
- Manage chain execution (distribution/promotions/programming) with assigned accounts
- Place point of sale (POS) items in retail accounts as directed
- Audit accounts for pricing surveys to document price points on the shelf for portfolio
- Identify and establish new relationships with target accounts through persuasive and effective selling techniques
- Communicate daily with management team to ensure issues are resolved in a timely basis
- Maintain self-education on all our beer brands, the local market, and the beer industry in general
- Participate in sales meetings, training sessions, shows, and events at the customer and distributor level as it pertains to assigned industry segment
- Send weekly recaps to distributor sales managers communicating secured placements, upcoming events, chain gaps, out of code, or other action items
Requirements
- Bachelor's degree in related field preferred
- 1-3 years of related sales experience within the food or beverage industry, preferably in alcohol beverage sales and working within three-tier system
- Ability to manage complex sales, sales programs, and portfolios of initiatives through excellent influence and customer service skills
- Effective and persuasive communicator with outstanding presence, presentation and negotiation skills that constantly strive for simplicity and clarity
- Solid execution skills with a passion for getting into the details where appropriate to make effective decisions and drive results
- Cicerone Certified Beer Server certificate is a plus
- Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook
- Flexibility to travel as needed, including weekends where necessary to drive sales and connect with customers
- Regular travel required to retail accounts.
- Must have a clean Motor Vehicle Record, valid Driver’s License and reliable transportation with vehicle insurance in good standing
- Must occasionally lift and/or move up to 50 pounds.
Benefits
- Comprehensive Health Insurance
- 401K
- Bonuses for Eligible Team Members
- Company beer perks program and discounts
- Paid Time Off - including Vacation accrual, Sick Leave, and 12 paid Holidays
- Benefit programs supporting Financial Wellness, Health & Wellness and Career Development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales managementroute planningpresentation skillsnegotiation skillscustomer servicesales programs executionpricing surveyspromotions executionrelationship buildingin-store promotions
Soft Skills
effective communicationpersuasive sellinginfluence skillsattention to detailflexibilityproblem-solvingteam collaborationself-educationoutstanding presenceclarity in communication
Certifications
Cicerone Certified Beer Server