StockX

Director, Category Growth – General Manager

StockX

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $200,000 per year

Job Level

Lead

About the role

  • Own revenue, contribution margin, liquidity, and growth targets for your vertical
  • Develop annual and multi-year business plans, forecasts, and investment cases
  • Allocate resources across acquisition, retention, and engagement to maximize ROI
  • Drive pricing, incentives, and promotional strategies aligned to marketplace health
  • Define the long-term category vision, positioning, and competitive differentiation
  • Identify expansion opportunities across adjacent segments, geographies, and seller tiers
  • Establish scalable supply acquisition and retention strategies
  • Continuously assess competitive dynamics and evolving cultural trends
  • Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
  • Ensure balanced marketplace dynamics between supply depth and demand velocity
  • Partner with Growth and Marketing to stimulate demand moments and category engagement
  • Implement structural improvements that increase conversion, retention, and monetization
  • Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
  • Partner with Marketing to launch culturally relevant campaigns and high-impact moments
  • Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
  • Represent your vertical in executive planning, QBRs, and strategic reviews
  • Hire and develop Category Managers and supporting roles as the vertical scales
  • Establish operating cadence, reporting frameworks, and performance management systems
  • Build repeatable GTM playbooks that can be deployed across additional categories
  • Foster a culture of accountability, experimentation, and community authenticity
  • Act as the senior face of StockX within your category’s ecosystem
  • Build relationships with top sellers, shops, creators, and community leaders
  • Ensure platform growth remains culturally credible and aligned with community norms.

Requirements

  • 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
  • Demonstrated ownership of revenue or P&L-level outcomes
  • Proven track record of scaling a vertical, marketplace segment, or new business line
  • Strong executive presence and experience influencing cross-functional roadmaps
  • Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
  • Experienced people leader with a track record of building high-performing teams
  • Deep connection to culture-driven or enthusiast categories.
Benefits
  • medical
  • dental 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
business planningforecastingresource allocationpricing strategypromotional strategysupply acquisitionretention strategyperformance managementGTM playbooksP&L management
Soft Skills
executive presenceinfluencingteam buildingaccountabilityexperimentationcommunity engagementrelationship buildingstrategic thinkingcollaborationleadership