StockX

Growth Marketing

• Own revenue, contribution margin, liquidity, and growth targets for your vertical
• Develop annual and multi-year business plans, forecasts, and investment cases
• Allocate resources across acquisition, retention, and engagement to maximize ROI
• Drive pricing, incentives, and promotional strategies aligned to marketplace health
• Define the long-term category vision, positioning, and competitive differentiation
• Identify expansion opportunities across adjacent segments, geographies, and seller tiers
• Establish scalable supply acquisition and retention strategies
• Continuously assess competitive dynamics and evolving cultural trends
• Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
• Ensure balanced marketplace dynamics between supply depth and demand velocity
• Partner with Growth and Marketing to stimulate demand moments and category engagement
• Implement structural improvements that increase conversion, retention, and monetization
• Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
• Partner with Marketing to launch culturally relevant campaigns and high-impact moments
• Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
• Represent your vertical in executive planning, QBRs, and strategic reviews
• Hire and develop Category Managers and supporting roles as the vertical scales
• Establish operating cadence, reporting frameworks, and performance management systems
• Build repeatable GTM playbooks that can be deployed across additional categories
• Foster a culture of accountability, experimentation, and community authenticity
• Act as the senior face of StockX within your category’s ecosystem
• Build relationships with top sellers, shops, creators, and community leaders
• Ensure platform growth remains culturally credible and aligned with community norms.

Director, Category Growth – General Manager

Procurement

• Own the Apparel Category End-to-End
• Define and execute the growth strategy for apparel within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms
• Maintain deep, current knowledge of apparel culture
• Serve as the internal voice of the apparel community
• Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
• Personally recruit and onboard flagship sellers
• Identify and orchestrate Fashion & Apparel-specific moments
• Partner with Category Marketing to design culturally authentic activations
• Work closely with Account and Partnerships Managers to scale seller acquisition
• Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers

Category Manager – Apparel

• Define and execute the growth strategy for sneakers within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms
• Maintain deep, current knowledge of sneaker culture, including:
• Key sellers, creators, collectors, and resellers
• Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
• Drops, releases, brand dynamics, and cultural moments
• Pricing dynamics, liquidity, and resale economics
• Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
• Personally recruit and onboard flagship sellers who set the tone for the platform
• Develop seller strategies that balance credibility, storytelling, and commerce
• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
• Partner with Category Marketing to design culturally authentic activations
• Experiment with new approaches and iterate quickly based on performance and feedback
• Work closely with Account & Partnerships Managers to scale seller acquisition and support
• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
• Provide clear, actionable insights from the market to influence roadmap prioritization
• Document learnings, frameworks, and best practices that can be reused across future categories
• Help define what “great” looks like for category ownership at StockX
• Support hiring and onboarding as the sneaker category team grows

Category Manager – Sneakers

• Define strategic vision and growth plan for category
• Build robust pipeline of sellers
• Collaborate with cross-functional teams
• Use data to diagnose growth opportunities