STF Recruiting Academy für Startups

Head of Marketing

STF Recruiting Academy für Startups

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Lead

About the role

  • Overall responsibility for Brand & Performance as an integrated marketing system with a clear focus on ROI, scalability and repeatability.
  • Build and lead a capital-allocation marketing operating system with a weekly decision cadence.
  • Manage a double-digit million marketing budget across core KPIs (CAC, payback, retention, incrementality & MMM-based ROI).
  • Establish a scalable testing engine (media & creatives) with measurable testing velocity and an increasing rate of scaled learnings.
  • Lead, enable and develop the marketing team including clear standards, ownership structures and investor-ready communication at C-level and board level.

Requirements

  • Experience from a real scale-up phase: You have owned marketing during a comparable growth stage and managed budgets measurably against CAC, payback, retention and LTV/CAC.
  • Strong app-marketing background: You know B2C app growth firsthand (ideally 500k+ users) and make informed decisions on budget, portfolio and forecasts.
  • Integrated brand & performance approach: You don't treat brand and performance separately but connect positioning, messaging and media to measurable growth.
  • Data-driven: You use models, tests and insights to make better decisions.
  • Confident communication: You communicate clearly, in a structured and decisive manner at C-level and with investors.
Benefits
  • A true owner role with direct impact on growth, capital efficiency and the company's strategic direction.
  • An environment with high ambition, clear goals and a strategic investor.
  • 100% remote within Germany.
  • Direct reporting line to the CEO and full responsibility for strategy, team and budget.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing budget managementCAC (Customer Acquisition Cost)payback period analysisretention strategiesincrementality measurementMMM-based ROI (Marketing Mix Modeling)testing engine establishmentdata-driven decision makingB2C app marketingportfolio management
Soft Skills
leadershipteam developmentclear communicationstructured decision makinginvestor relationsC-level communicationownership structuresscalable learningstrategic thinkingcross-functional collaboration