Lifecycle Marketing Manager
Stepful
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
Visit company websiteExplore more
Salary
💰 $111,000 - $140,000 per year
About the role
- Own Stepful’s lifecycle marketing strategy for students and healthcare providers across email, SMS, and in-app.
- Design and optimize multi-channel journeys that increase activation, engagement, retention, and completion.
- Collaborate closely with Product, Operations, Growth, Data, and Client Success to ensure communications support core product experiences.
- Continuously test, measure, learn, and iterate using a hypothesis-driven approach to improve lifecycle performance.
Requirements
- 6+ years of experience owning end-to-end lifecycle marketing across email, SMS, and in-app channels in a high-growth environment.
- Fluent in marketing automation tools (e.g., Customer.io, HubSpot).
- Exceptional writing skills tailored to different personas.
- Strong analytical mindset - comfortable building dashboards or pulling data to inform strategy.
- Proven experience influencing product behavior and driving retention through lifecycle strategies.
Benefits
- 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingmarketing automationdata analysisdashboard creationmulti-channel marketingengagement strategiesretention strategiesactivation strategieshypothesis-driven approachemail marketing
Soft Skills
collaborationwriting skillsanalytical mindsetinfluencingcommunication