Step

Creative Strategist

• Lead the strategy, development, and creation of best-in-class ad creative and campaign assets across video, animation, static, and HTML5 for social, programmatic, CTV, affiliate, and more. The ability to edit video is a must
• Translate product capabilities into clear, differentiated value propositions and deliver content briefs and scripts for ad campaigns
• Own UGC video production end-to-end. Sourcing and managing influencers and creators, developing content briefs and scripts, project managing through delivery, and editing and cutting final assets for distribution
• Design static display and banner ads across a full suite of sizes for social, programmatic, and affiliate channels, applying strong design fundamentals and adhering to platform-specific best practices
• Identify, test, and iterate on new content formats and campaign approaches, designing structured experiments across messaging, format, and audience to continuously improve performance and scale what works
• Analyze campaign and creative performance data to continuously refine messaging, formats, and distribution strategies, translating those insights into forward-looking creative recommendations
• Monitor competitor creative tactics and industry trends, maintaining a pulse on what's working across fintech, consumer apps, and performance marketing to inform your own work
• Manage and prioritize multiple projects simultaneously, moving fluidly from conception to final deliverable while keeping stakeholders aligned and timelines on track
• Be a voracious consumer of Gen Z culture and highlight trends that can help inform new and creative marketing and product ideas

Senior Creative Strategist, Performance Marketing

Content Manager

• Become the face of Step’s social content, being on camera talent
• Own the end-to-end organic social strategy across TikTok, Instagram, and YouTube
• Identify and tap into emerging trends and tools to maximize the reach and success of our content
• Produce, edit, post, and optimize platform-native content for each channel
• Drive channel optimizations, audience development, engagement, and growth for each platform
• Utilize analytics and data to improve our content and influence the strategy for each platform

Senior Creative Strategist, Performance Marketing

Social Content Lead