Stena Center for Financial Technology

Senior Digital Growth Manager

Stena Center for Financial Technology

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Senior

About the role

  • Drive paid acquisition & search visibility
  • Own and manage paid channels end-to-end (LinkedIn Ads, Google Ads, and secondary channels)
  • Collaborate with Content and Product Marketing to define our organic search and Generative Engine Optimization (GEO) strategy
  • Plan, execute, and continuously optimize campaigns across the full funnel - from awareness to high-intent conversion
  • Translate performance data into high-impact creative briefs, working with designers to iterate on ad visuals and copy
  • Manage budget allocation and bidding strategies to maximize pipeline contribution
  • Define and maintain the target account list in close partnership with sales and RevOps
  • Design and execute coordinated ABM programs to engage high-priority accounts
  • Track account-level engagement and use insights to guide sequencing and prioritization
  • Build the infrastructure and playbooks that make ABM repeatable
  • Build and maintain dashboards that give clear visibility into channel performance, CPL, CAC, and pipeline contribution
  • Work closely with RevOps to align on multi-touch attribution models and ensure accurate pipeline reporting
  • Translate data into actionable insights that inform broader marketing strategy

Requirements

  • 4+ years in growth/performance/paid marketing, preferably within B2B SaaS
  • Proven track record managing and optimizing paid campaigns with a focus on pipeline (SQLs/opportunities) rather than just lead volume
  • Hands-on experience running ABM programs in close alignment with sales
  • Curiosity to work with the latest AI tools to accelerate your day-to-day operations
  • Comfortable owning your function end-to-end in a lean, high-output team
  • Experience with CRMs and marketing automation platforms (HubSpot a plus)
  • Ability to move fast in a scale-up environment
Benefits
  • Hybrid workplace
  • Professional development opportunities
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid acquisitionsearch visibilitycampaign optimizationbudget allocationbidding strategiesaccount-based marketing (ABM)multi-touch attributiondata analysispipeline contributionGenerative Engine Optimization (GEO)
Soft Skills
collaborationcreativitycuriosityownershipadaptabilityinsight generationstrategic thinkingcommunicationproblem-solvinghigh-output mindset