Stena Center for Financial Technology

Customer Marketing Manager

Stena Center for Financial Technology

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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About the role

  • Develop and manage a structured customer reference and advocacy program that sales can activate at every stage of the deal cycle
  • Identify, recruit, and nurture customer champions across Taktile's key accounts
  • Own Gartner Peer Insights, G2, and other review platforms to build credible third-party proof
  • Lead the end-to-end production of customer case studies, impact stories, and video testimonials
  • Maintain a living repository of customer proof points - by use case, segment, and buyer persona - that the full team can draw from
  • Partner with product marketing to ensure customer evidence directly supports messaging and positioning
  • Own our customer newsletter and lifecycle communications that keep Taktile top of mind
  • Design and execute marketing programs that support upsell and cross-sell in close partnership with customer success and sales
  • Build targeted campaigns that educate existing customers on new product capabilities and drive adoption
  • Run systematic programs to gather customer insights - through interviews, surveys, and sales call analysis - and feed them into product, sales, and marketing strategy
  • Represent the customer perspective in go-to-market planning and messaging reviews
  • Identify patterns in customer outcomes that can be translated into new market narratives

Requirements

  • 3+ years in customer marketing, customer success marketing, or a closely related marketing role
  • Proven ability to build customer advocacy programs and produce high-quality case studies and reference content
  • Strong relationship skills - you are comfortable engaging (senior) stakeholders at enterprise accounts
  • Experience working cross-functionally with customer success and sales teams
  • Excellent writing and storytelling skills, with an ability to translate complex technical outcomes into compelling narratives
  • Active use of AI tools to accelerate content, research, and customer insight synthesis
Benefits
  • Professional development
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer advocacy programscase studies productioncustomer insights gatheringmarketing program designcampaign buildingcontent creationstakeholder engagementcross-functional collaborationnarrative translationcustomer lifecycle communications
Soft Skills
relationship skillsstorytellingcommunicationengagementcollaborationinsight synthesisstrategic thinkingcustomer focuscreativityanalytical thinking