Steer Health

PPC Specialist

Steer Health

contract

Posted on:

Location Type: Remote

Location: India

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About the role

  • Own day-to-day execution of Google Search, Performance Max, and Meta campaigns
  • Restructure campaigns by separating branded, non-branded, and competitor terms per location for granular budget control
  • Implement proper bidding strategies (maximize conversion value, not just quantity) and exclude converted patient audiences
  • Run negative keyword audits on a 7–10 day cadence to eliminate irrelevant spend
  • Improve Quality Scores on underperforming keyword groups (targeting QS 7+ network-wide)
  • Audit and build conversion actions in Google Ads and GA4
  • Implement last-click and data-driven attribution models correctly; document the delta and communicate it clearly to stakeholders
  • Configure HIPAA-compliant tracking — no PHI in client-side events; coordinate server-side setups and BAAs where needed
  • Build and maintain a unified BI dashboard: booked consults per channel, real CPL, and ROI by location
  • Deliver bi-weekly performance reports with real numbers and clear next steps — no inflated metrics
  • Develop dedicated, conversion-optimized landing pages for each healthcare service line
  • Collaborate with the content team to align landing page copy with SEO keyword clusters and patient review language
  • A/B test headlines, CTAs, and form layouts; apply winning variants to organic pages
  • Ensure every active campaign has a mapped, validated landing page — no traffic to generic homepage URLs
  • Manage Local Services Ads (LSAs) for eligible clinic locations
  • Build and expand Meta campaigns: channel-segmented audiences, separate retargeting by source, net-new reach campaigns
  • Evaluate and pilot Reddit, YouTube, CTV, and Quora for awareness and consideration phases
  • Partner with the SEO team to share keyword clusters — organic insights inform PPC ad groups, PPC conversion data fast-tracks SEO priorities
  • Mine Google Ads search term reports and review language for content and copy opportunities
  • Contribute to the monthly review language loop: patient phrasing from GBP reviews into ad copy, landing pages, and FAQ content
  • Participate in monthly performance & strategy calls and quarterly C-suite checkpoints

Requirements

  • 3–5+ years of hands-on PPC management (Google Ads and Meta, in-house or agency)
  • Deep fluency in Google Ads: campaign structure, bidding strategies, audience management, conversion tracking, and Quality Score optimization
  • Experience auditing and rebuilding broken attribution setups in GA4 — comfortable distinguishing data-driven vs. last-click models and explaining the difference
  • Proven track record of reducing CPL while maintaining or growing lead volume
  • Demonstrated ability to build conversion-optimized landing pages (either directly or in close coordination with a dev/design team)
  • Strong analytical skills — you live in spreadsheets and dashboards and can build clear reports for non-technical stakeholders
  • Excellent written communication — you write clear, confident briefs, reports, and ad copy
  • **Strongly Preferred**
  • Experience with healthcare or regulated-industry advertising (HIPAA compliance, Google health policy, sensitive medical conditions)
  • Familiarity with Local Services Ads and Google Business Profile optimization
  • Experience managing paid campaigns across multiple locations or franchise/network accounts
  • Working knowledge of SEO — enough to collaborate meaningfully on keyword strategy and landing page alignment
  • Familiarity with tools: Looker Studio / Google Data Studio, Supermetrics, CallRail, or similar attribution platforms
  • Experience with server-side tagging (GTM server-side, Stape, or equivalent) for HIPAA-compliant tracking
Benefits
  • Paid Time Off
  • Work From Home
  • Training & Development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC managementGoogle AdsMeta advertisingbidding strategiesconversion trackingQuality Score optimizationattribution modelslanding page optimizationnegative keyword auditsA/B testing
Soft Skills
analytical skillswritten communicationcollaborationreportingstakeholder communicationstrategic thinkingattention to detailproblem-solvingcreativitytime management