Stecker Express GmbH

Online Marketing Manager, Performance Manager, Digital Marketing Manager

Stecker Express GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Reutlingen • Germany

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About the role

  • Social Media: Development and management of cross-channel social media and paid social campaigns, including editorial planning and audience- and channel-specific targeting and optimization.
  • CRM campaigns: Planning, execution and optimization of CRM campaigns such as newsletters, segmentation, lead management and handover to sales.
  • Marketing Automation: Building and further developing marketing automation setups, including automated workflows, customer journeys, as well as tracking and testing.
  • Customer Journey: Analysis and optimization of the B2B customer and candidate journey across the entire funnel, from landing pages to conversion flows.
  • Marketing Budget: Planning and stewardship of marketing budgets, including performance tracking and KPI overview.
  • Collaboration & Management: Working with internal teams and managing external agencies and freelancers.

Requirements

  • You have a completed degree or vocational training in media, communications, marketing, business administration, information technology, or a comparable qualification.
  • Several years of experience in online and digital marketing, ideally in an agency environment.
  • Experience in planning, executing and optimizing social media and paid social campaigns.
  • Practical experience with CRM campaigns, marketing automation and automated customer journeys.
  • Experience optimizing customer journeys, landing pages and conversion funnels.
  • Experience in budget planning and performance evaluation.
  • Confident use of tracking and analytics tools (e.g., GA4, Google Tag Manager) and KPI-driven performance analysis.
Benefits
  • Top workspaces: We offer modern, ergonomic workstations equipped with the latest technology.
  • Home office: Up to 80% remote work or a full-time on-site position at our office in Reutlingen — whichever you prefer.
  • Flexible working hours: Everyone has their own rhythm. Within a flexitime arrangement, you choose when you start your day.
  • Great catering: In addition to free snacks, coffee and tea, we offer a wide selection of affordable lunches in our in-house canteen.
  • Training & development: We support lifelong learning with a personal training budget, internal training opportunities and the chance to work with new trends and technologies.
  • Family-run: We are a second-generation family-run company with short decision-making paths, fast decisions and a first-name culture from interns to the company founder.
  • Broaden your perspective: You'll have a wide range of responsibilities with opportunities to look beyond your core tasks.
  • Team events: We regularly organize team activities. You can help decide where we go.
  • Good rest: We want you to be well rested. That's why we offer 30 days of vacation.
  • Innovative company: Start your future with a crisis-proof job at an innovative company.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementpaid social campaignsCRM campaignsmarketing automationcustomer journey optimizationbudget planningperformance trackingKPI analysislead managementeditorial planning
Soft Skills
collaborationmanagementcommunication