Stecker Express GmbH

Digital Marketing

• Social Media: Development and management of cross-channel social media and paid social campaigns, including editorial planning and audience- and channel-specific targeting and optimization.
• CRM campaigns: Planning, execution and optimization of CRM campaigns such as newsletters, segmentation, lead management and handover to sales.
• Marketing Automation: Building and further developing marketing automation setups, including automated workflows, customer journeys, as well as tracking and testing.
• Customer Journey: Analysis and optimization of the B2B customer and candidate journey across the entire funnel, from landing pages to conversion flows.
• Marketing Budget: Planning and stewardship of marketing budgets, including performance tracking and KPI overview.
• Collaboration & Management: Working with internal teams and managing external agencies and freelancers.

Online Marketing Manager, Performance Manager, Digital Marketing Manager