Stay Group

Manager

• Gamification ownership: Own the design, setup, and optimization of all gamification mechanics across brands: tournaments, missions, challenges, loyalty programs, and prize drops
• Analyze performance of mechanics (participation rate, conversion to deposit, bonus ROI) and continuously improve results
• Develop and maintain a structured gamification calendar aligned with acquisition and retention goals
• Build and manage a proactive LiveOps calendar (not reactive execution)
• Own full campaign setup in tools like Plug2Win and Gamify (Optimove)
• Ensure all mechanics are properly configured, tested before launch, and evaluated post-launch
• Lead the implementation of Optimove Gamify products (onboarding, setup, internal training)
• Become the internal expert in gamification tools and own documentation and best practices
• Identify gaps between tool capabilities and business needs, and escalate with clear solutions
• Work closely with CRM / Retention teams to align campaigns
• Partner with Analytics to build and improve measurement frameworks
• Collaborate with Product teams on features requiring platform-level changes

Casino Gamification Manager