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Product Manager

• Own the gamification direction across multiple brands and GEOs
• Design, launch and optimise gamification mechanics based on business and product goals
• Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies
• Develop and improve tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes
• Adapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs
• Analyse gamification performance from launch through post-campaign evaluation
• Measure incremental impact using control/holdout groups
• Analyse activation, engagement, retention and revenue impact
• Evaluate bonus cost and ROI for each mechanic
• Optimise, redesign or stop underperforming mechanics using data
• Build and maintain gamification dashboards, reporting and measurement frameworks
• Design and run A/B tests with experimentation and Analytics teams
• Collaborate with Product, Analytics, CRM, Retention, Casino, Sportsbook, VIP and Engineering teams
• Translate business and player needs into clear, prioritised product requirements
• Establish configuration, quality and post-campaign analysis standards
• Document best practices, processes and configuration requirements
• Build a prioritised roadmap of gamification platform improvements
• Align gamification activities across brands and acquisition, CRM and retention campaigns

Gamification Product Lead