Gamification Product Lead

Stay Group

Gamification Product Lead shaping engagement and retention mechanics for Stay Group’s iGaming and entertainment products. Owning experimentation, analytics, ROI, and platform improvements across brands and GEOs.

Posted 8/12/2026full-timeRemote • 🇺🇦 UkraineSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in gamification strategy, including the design and optimization of mechanics to enhance player engagement and retention. Proficient in analyzing performance metrics and collaborating cross-functionally to align gamification initiatives with business goals.

Highest-signal resume keywords

Gamification StrategyLiveOps ManagementAnalytical SkillsIGaming Product KnowledgeCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Gamification DesignCampaign OptimizationA/B TestingPerformance AnalysisBonus Structure UnderstandingTournament LogicPlayer Engagement MechanicsLoyalty Program DevelopmentData-Driven Decision MakingROI Evaluation

Soft Skills

CommunicationProblem-SolvingAdaptability

Tools & Technologies

SmarticoOptimove GamifyFast TrackAnalytics Platforms

Industry Keywords

IGamingCRMRetentionCasino MechanicsSportsbook MechanicsPlayer BehaviorMarket Specifics

About the role

Key responsibilities & impact

Own the gamification direction across multiple brands and GEOs
Design, launch and optimise gamification mechanics based on business and product goals
Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies
Develop and improve tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes
Adapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs
Analyse gamification performance from launch through post-campaign evaluation
Measure incremental impact using control/holdout groups
Analyse activation, engagement, retention and revenue impact
Evaluate bonus cost and ROI for each mechanic
Optimise, redesign or stop underperforming mechanics using data
Build and maintain gamification dashboards, reporting and measurement frameworks
Design and run A/B tests with experimentation and Analytics teams
Collaborate with Product, Analytics, CRM, Retention, Casino, Sportsbook, VIP and Engineering teams
Translate business and player needs into clear, prioritised product requirements
Establish configuration, quality and post-campaign analysis standards
Document best practices, processes and configuration requirements
Build a prioritised roadmap of gamification platform improvements
Align gamification activities across brands and acquisition, CRM and retention campaigns

Requirements

What you’ll need

3+ years of experience in Gamification, LiveOps, CRM, Retention or Product roles within iGaming
Hands-on experience designing, configuring and launching casino and/or sportsbook mechanics
Experience with tournaments, missions, challenges, lotteries and prize draws, loyalty programmes, prize drops, wheels and loot boxes
Strong understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, player engagement and retention mechanics
Experience with Smartico, Optimove Gamify, Fast Track or a comparable gamification/CRM platform
Strong analytical skills and ability to independently evaluate gamification performance and ROI
Experience measuring incremental impact using control/holdout groups
Experience owning campaigns end-to-end from concept and configuration through launch, analysis and optimisation
Strong understanding of iGaming product and business metrics
Ability to work cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams
Ability to translate business and player needs into clear product requirements
English — Intermediate+
Experience running A/B tests on promotional mechanics and engagement campaigns is nice to have
Experience working across multiple brands and GEOs is nice to have
Knowledge of Tier 1 player behaviour and market specifics is nice to have
Experience with sportsbook bonus and cross-sell mechanics is nice to have
Experience working directly with casino game providers is nice to have
Experience building or improving gamification products or platforms is nice to have
Experience establishing gamification standards, processes and reporting from scratch is nice to have

Benefits

Comp & perks

Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
Flexible working hours
Corporate English speaking club with regular practice and expert guidance
Friendly environment and strong corporate culture
Comfortable working conditions and tools/space to excel
Career advancement opportunities