Startup Universe

Marketing

• Planning, executing and continuously optimizing integrated, multi-channel marketing campaigns to increase brand awareness, generate leads and contribute to the sales pipeline
• Developing marketing programs to support short-term commercial goals as well as long-term strengthening of brand positioning across Europe
• Proactively collaborating with regional sales teams to identify campaign opportunities and translate commercial priorities into effective marketing initiatives
• Creating and managing high-quality, brand-compliant content (email, advertising, PR, social media, presentations, infographics, short videos)
• Using AI-assisted tools to increase campaign impact and operational efficiency
• Working with go-to-market and product teams on campaign and content planning
• Managing external agencies and vendors (design, events, PR)
• Planning and executing events and trade shows (virtual and on-site)
• Maintaining and ensuring the quality of CRM data (leads, contacts, campaigns)
• Preparing marketing reports, KPIs and ROI analyses
• Managing the central content and asset library in accordance with corporate design guidelines
• Budget planning, forecasting and cost control in coordination with Finance and Procurement
• Supporting Marketing Operations, especially Marketo and Salesforce

Marketing Campaigns Manager – German (C2), English (C1)