Drive and facilitate disciplined application of marketing and business development process for pursuits
Engage early in the pursuit process to strategically position Stantec with key clients
Identify and research client decision makers and influencers; establish action plans to grow relationships
Collaborate with capture team to develop capture plans, competitor analysis, UVPs, and teaming strategies
Identify opportunities to position team before RFQs/RFPs release and implement positioning strategies
Support early development and implementation of pursuit-specific capture plans including due diligence, SWOT analysis, go/no-go and strategy reviews
Plan, organize, and direct all elements of proposal development: analyze RFP/RFQ, initiate/update capture plan, facilitate kick-offs, manage response development, coordinate reviews, and ensure on-time delivery
Translate unique value propositions into key themes through storyboarding with benefits statements, graphics, and proofs
Lead and/or support commercial contract and rate reviews with legal and business owners
Lead or support the risk review process with pursuit teams
Prepare pursuit teams for interviews, including presentation strategy and interview coaching
Develop and maintain marketing materials/qualifications, project profiles, experience matrices, safety and quality statistics, and capability statements
Share marketing and sales materials and best practices across regional and business line teams
Ensure marketing and sales documents comply with corporate branding and client confidentiality requirements
Maintain Stantec internal systems for opportunity tracking, people, projects, and promotional activity
Support positioning activities including client/competitor/market research, account plan development, and client engagement activities
Requirements
Proven experience developing responses to detailed requests for qualifications and proposals (RFQs and RFPs), a minimum of 8-10 years of experience is required.
Detail oriented and organized, with exceptional prioritization skills
Must thrive working assertively in a deadline-driven environment
Ability to effectively balance conflicting priorities
Demonstrated proficiency with web-based tools, Adobe Creative Suite (InDesign experience recommended), and Microsoft Office applications
Ability to effectively communicate with senior management, supervisors, peers and clients
Experience in commercial contracts review
Experience in financial reviews of proposals and rates
Excellent interviewing, written, and verbal communication skills
Strong presentation skills in small or large group environments, with proficiency in presentation support tools (e.g., PowerPoint)
Strong knowledge and understanding of marketing and business development best practices
Ability to work effectively within a group (large capture teams, engineers, and technical project managers) as well as independently motivated with minimal supervision
Post-secondary in marketing, communications, public relations or science level of experience.
MBA is highly recommended.
Minimum 10 years of progressive experience in a senior marketing role in a medium- to large-sized organization in the Architecture/Engineering/Consulting industry