Stanley Black & Decker, Inc.

Senior Product Marketing Manager

Stanley Black & Decker, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Develop and maintain clear product positioning, value propositions, and messaging frameworks that differentiate our products in the market.
  • Translate product capabilities into customer-focused benefits and use cases for distinct buyer personas.
  • Lead product launches from planning through execution, partnering with Product and Marketing to deliver launch plans, campaigns, and assets.
  • Coordinate cross-functional readiness across Sales, Customer Success, and Support.
  • Create and maintain sales enablement assets, including pitch decks, one-pagers, battlecards, demo narratives, and FAQs.
  • Support sales and customer conversations by articulating product value, differentiation, and real-world outcomes.
  • Develop a deep understanding of customer needs, pain points, and success stories through research, interviews, and field engagement.
  • Capture and share customer stories, use cases, and best practices internally and externally.
  • Monitor the competitive landscape, market trends, and emerging technologies.
  • Produce competitive insights and materials that help the company win more deals.
  • Partner with Marketing and Agency to create high-impact content, including website copy, product videos, blog posts, case studies, and industry perspectives.
  • Ensure consistent, on-brand messaging across all customer touchpoints.
  • Define success metrics for product marketing initiatives and continuously test, measure, and optimize impact.
  • Use performance insights to refine messaging, campaigns, and GTM execution.

Requirements

  • Bachelor’s degree or equivalent practical experience.
  • 5+ years of experience in product marketing, marketing, sales, or product-related roles.
  • Ability to translate business requirements into actionable technical specifications, and to communicate these effectively to technical teams.
  • Demonstrated experience working with Agile software development teams & cross function partners.
  • Familiarity with AI-assisted tools to improve efficiency and quality across positioning, content development, research, and go-to-market execution.
  • Strong project management skills with experience leading cross-functional initiatives.
  • Analytical and detail-oriented mindset with the ability to make informed, data-backed decisions.
  • Comfortable operating in a fast-paced, evolving environment.
Benefits
  • Medical
  • Dental
  • Life
  • Vision
  • Disability
  • 401(k)
  • Employee Stock Purchase Plan
  • Paid time off
  • Tuition reimbursement
  • Discounts on Stanley Black & Decker tools and other partner programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsales enablementcompetitive analysiscontent developmentAgile methodologydata analysisproject managementcustomer engagementGTM executionperformance metrics
Soft Skills
communicationcollaborationanalytical thinkingdetail-orientedadaptabilityleadershipproblem-solvingcustomer-focusedstrategic thinkingcreativity
Certifications
Bachelor's degreeproduct marketing certificationproject management certificationAgile certificationdata analysis certification