Graphic Designer
RISK
Associate Social Media and Influencer Marketing Manager
Stanley Black & Decker, Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • Ohio
Visit company websiteJob Level
JuniorMid-Level
About the role
- Support development and execution of innovative and dynamic social media content across Stanley Black & Decker’s North America brand portfolio
- Proactively identify opportunities for the brand to engage with brand fans, other brands, trending cultural moments and viral content using social listening tools (Sprinklr) and native platforms
- Develop, in partnership with Global Creative Studio and Social Team, on-brand, engaging ways to bring the brand into relevant digital and social conversations
- Track and report on the performance/success of outbound engagements to demonstrate and quantify impact on business goals
- Develop, optimize, and share processes, standards, key learnings, and best practices for outbound social community management in partnership with the Social Media and Influencer Team
- Bring brand personality to life in ways that are relatable to tradespeople and pros to reinforce brand position, values, and messaging
- Collaborate within the NA Brand Marketing team and with cross-functional stakeholders
Requirements
- Bachelor’s degree required, preferred in marketing or communication
- 1-2 years of social media experience in a corporate setting
- Experience using Social Media Management tools like Sprinklr, Khoros, Hootsuite, Sprout
- Experience with social listening tools (Sprinklr, Hootsuite, Khoros, Sprout, Brandwatch, etc.)
- Expertise in social media platforms and online forums including Instagram, YouTube, Facebook, Twitter/X, TikTok, Pinterest, Reddit
- Keen eye for viral, trending, or meaningful content and engagement opportunities
- Creativity and passion for social media
- Ability to track and report on performance/success of outbound engagements
- Strong collaboration skills to work with Global Creative Studio and Social Team
