
Market Intelligence Analyst
Stanley Black & Decker, Inc.
full-time
Posted on:
Location Type: Remote
Location: Colombia
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About the role
- Bring a deep understanding of the Tools And Outdoor markets to commercial, category management and product teams:
- Build and contribute to foundational understanding of the Tools And Outdoor category and the Stanley Black & Decker (SBD) suite of brands and its major competitors.
- Lead acquisition and analysis of insights from different sources of market data (e.g., industry reports, market size, POS, Numerator, Yipit, OpenBrand, Euromonitor, OPEI).
- Monitor category trends, macro trends and competitive dynamics to surface key opportunities.
- Transform market data into actionable insights influencing the decisions and behavior of senior leaders by:
- Make market intelligence accessible and actionable for partners at all levels, leveraging tools like Power BI,
- Transform complex internal & external data into clear, compelling narratives that influence senior leaders and drive business strategy.
- Provide clear and concise messaging of market share trends to both commercial and business unit partners
- Drive efficiency in reporting to prioritize time for analyzing data and making business recommendations
- Assist with identifying key business growth and market share drivers
- Identify trends and opportunities for new sources of growth
- Create influential data visualizations that bring growth opportunities to life for leadership
- Contribute to the growth and curiosity of our Global Strategic Insights & Analytics team:
- Seek out and share knowledge on emerging research and analytics methodologies.
- Build advocacy for sustained organizational investment in marketplace understanding.
- Identify opportunities for work process improvement.
Requirements
- Bachelor’s Degree
- 2+ years of professional experience in Consumer or Market Insights and Analytics, Brand or Shopper Marketing, Business or Financial Strategy, or other related field
- Emerging-experience in the use and synthesis of market data from a variety of sources (e.g. Numerator, Nielsen, NPD, Euromonitor etc.)
- Ability to drive consensus across diverse, global groups
- Strong presentation skills and comfort with presenting recommendations
- Creative problem-solving capabilities
- Ability to think and act strategically
- Ability to “connect the dots” and drive toward bigger picture insights
- Ability to show complex information in a simple, visual way that drives understanding
- Strong communication skills with ability to translate data into actionable recommendations for varied audiences
- Eager to learn, experiment, and share new approaches in market intelligence.
Benefits
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
- Belong: Experience an awesome workplace where we have mutual respect and a great appreciation for diversity, equity and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysisdata visualizationdata synthesismarket intelligencebusiness strategyconsumer insightsanalytics methodologiesreporting efficiencytrend identificationgrowth opportunity analysis
Soft Skills
presentation skillscreative problem-solvingstrategic thinkingcommunication skillsconsensus buildingadaptabilitycollaborationinfluencingcuriosityknowledge sharing
Certifications
Bachelor's Degree