Associate Shopper Marketing Manager
Stanley Black & Decker, Inc.
Assembly
Director, Global Product Marketing Strategy
Stanley Black & Decker, Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $113,100 - $226,200 per year
Job Level
Lead
Tech Stack
Assembly
About the role
- Join the iconic DEWALT® team, a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. The Director of Global Product Marketing Strategy for DEWALT® will be responsible for developing and executing the product marketing strategy to enhance brand equity, drive product growth, and ensure brand consistency across all markets. Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal. Lead best-in-class launch readiness planning, including the development of launch toolkits, training materials, and cross-functional alignment to ensure successful product introductions in all markets. Build and maintain core messaging frameworks and value proposition toolkits for new and existing products, ensuring clear differentiation and resonance with target audiences. Conduct market research and analysis, including voice of customer programs, to identify key opportunities, challenges, and unmet needs in different regions. Define brand and product positioning, messaging, and value proposition to differentiate the brand and products in the global marketplace. Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations. Provide guidance and support to regional brand and product marketing teams, ensuring alignment with the global strategy and launch plans. Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan. Develop and execute comprehensive go-to-market (GTM) plans for key product launches Effectively “story-tell” key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights. Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth. Review key regional marketing and product launch initiatives to ensure alignment to global brand objectives, product standards, and KPIs. Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels. Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.
Requirements
- 10+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization. Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business acumen, positioning, market research, brand storytelling. Working knowledge of content management systems, product information management systems, and digital assets management platforms Leadership and influence This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).
