
Demand Generation Manager
StackOne
full-time
Posted on:
Location Type: Remote
Location: California • United States
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About the role
- Own demand generation programs tied to a defined pipeline target.
- Plan and execute campaigns across paid, ABM, email, webinars, and lifecycle channels.
- Drive both demo requests and PLG signups as core success metrics.
- Test and scale a small number of core channels before expanding.
- Collaborate closely with Product Marketing to activate content through campaigns.
- Build and run campaigns hands-on, with the option to leverage agencies over time.
- Partner with Sales to score, route, and convert accounts into the pipeline.
- Track and report on funnel performance, pipeline contribution, and ROI.
- Design multi-channel ABM programs (outbound, partner, events, paid, content) and PLG growth campaigns.
Requirements
- 3+ years of experience in B2B SaaS demand generation or growth marketing
- Proven experience owning pipeline targets, not just top-of-funnel metrics
- Comfortable executing campaigns directly, not only managing agencies
- Experience in early-stage or fast-growing environments
- Strong analytical mindset and fluency with CRM and marketing automation tools
- Curiosity for technical products and developer-adjacent audiences
- Exposure to PLG motions alongside sales-led growth
- Familiarity with ABM tooling, enrichment workflows, and modern GTM stacks
- Nice to have: AI/agentic platforms, iPaaS/integrations, security/compliance familiarity.
Benefits
- Join one of the best-funded, fastest-growing startups in the AI infrastructure ecosystem
- Work with a veteran team of ex-employees of Google, Microsoft, Oracle, Coinbase, JP Morgan and more
- Participation in the company’s employee share options plan
- 25 days holiday + 1 additional day holiday per year of tenure
- Flexible work setup – we're hybrid-friendly
- $1,000 for your home office set up + $500/year top-up
- Health insurance
- Annual team offsites to sunny spots (last ones were in Spain and Portugal ☀️)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationpipeline managementcampaign executionmulti-channel marketingABM programsPLG growth campaignsanalytical skillsCRM toolsmarketing automation toolsdata tracking and reporting
Soft skills
collaborationcuriosityanalytical mindsetexecutionadaptability