StackOne

Performance Marketing

• Own demand generation programs tied to a defined pipeline target.
• Plan and execute campaigns across paid, ABM, email, webinars, and lifecycle channels.
• Drive both demo requests and PLG signups as core success metrics.
• Test and scale a small number of core channels before expanding.
• Collaborate closely with Product Marketing to activate content through campaigns.
• Build and run campaigns hands-on, with the option to leverage agencies over time.
• Partner with Sales to score, route, and convert accounts into the pipeline.
• Track and report on funnel performance, pipeline contribution, and ROI.
• Design multi-channel ABM programs (outbound, partner, events, paid, content) and PLG growth campaigns.

Demand Generation Manager