
Digital Marketing Specialist – SEO, AI SEO, Content Strategy
Össur
full-time
Posted on:
Location Type: Remote
Location: Poland
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About the role
- Conduct keyword research focused on patient pain points (e.g., "how to fund a prosthetic," "limb care tips") to drive organic traffic to our Education Pathway.
- Leverage AI tools (such as Jasper, SurferSEO, or similar) to assist in drafting, optimizing, and scaling educational blog posts and articles.
- Audit existing collateral and literature, repurposing them for digital formats (blogs, FAQs, whitepapers).
- Manage on-page and technical SEO, including site speed, meta-tagging, and internal linking strategies to improve domain authority.
- Stay ahead of "Search Generative Experience" (SGE) trends to ensure our content remains visible in AI-driven search results.
Requirements
- 4+ years of experience in SEO and Content Marketing.
- Proven track record of improving organic rankings for competitive keywords.
- Experience with AI-assisted content tools and the ability to prompt/edit AI output for accuracy and brand voice.
- Proficiency in SEO tools like SEMRush, Ahrefs, or Google Search Console.
- Exceptional writing and editing skills, with the ability to translate clinical topics into patient-friendly, "non-clinical" language.
Benefits
- An international team culture – Collaborate with colleagues across borders in a diverse and inclusive environment.
- Flexible work model – Balance remote work with in-person collaboration to suit your lifestyle and productivity.
- Private medical care – Comprehensive health coverage to support your well-being.
- Career growth opportunities – Access to professional development and internal mobility across our global organization.
- Modern workspace – Work from our Scandinavian-style office in the heart of Szczecin (The Oxygen), designed for comfort and creativity.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOContent MarketingKeyword ResearchOn-page SEOTechnical SEOMeta-taggingInternal LinkingContent OptimizationAI-assisted Content ToolsWriting and Editing
Soft Skills
CommunicationAttention to DetailAdaptabilityCreativityAnalytical Thinking