SQUIRE

Social Media Manager

SQUIRE

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $120,000 per year

About the role

  • Own Social Strategy & Execution
  • Define SQUIRE’s social media strategy across: Instagram, TikTok, Facebook, X / Twitter, and YouTube (short-form and long-form, as appropriate)
  • Own content planning, calendars, posting cadence, and optimization
  • Stay on top of platform trends, formats, and algorithms
  • Create Engaging, High-Quality Content
  • You will create and publish a wide range of content, including:
  • Customer stories and spotlights
  • Product announcements and feature launches
  • Educational content and best practices
  • Industry facts, stats, and insights
  • Behind-the-scenes and culture content
  • Short-form video optimized for TikTok and Reels
  • Engage With Customers & Community
  • Actively monitor comments, DMs, and mentions
  • Respond to customer questions in a timely, on-brand way
  • Route inquiries to Sales, Support, or other internal teams as needed
  • Surface trends, feedback, and insights from social back to the broader team
  • Enable Employees & Customers to Participate
  • Make it easy for SQUIRE employees, Barbers, and Show Owners to participate in social content and amplification
  • Build simple systems and playbooks for:
  • Employee advocacy
  • Customer UGC and testimonials
  • Reposts, collabs, and creator partnerships
  • Measure & Improve
  • Track and report on performance across platforms
  • Optimize based on engagement, reach, and growth
  • Experiment with new formats, creators, and content types

Requirements

  • 5+ years managing social media for a brand or company
  • Proven experience creating content that drives real engagement
  • Experience owning social strategy, not just posting execution
  • Bonus: experience in SaaS, beauty, barbering, wellness, or similar industries
  • You are:
  • A social media native — you understand platforms intuitively
  • Comfortable being hands-on with content creation
  • Strong writer with a great sense of brand voice
  • Creative, curious, and always experimenting
  • Highly organized and consistent
  • You have:
  • Experience creating short-form video content
  • Strong instincts for what will resonate with creators and SMB owners
  • Experience handling customer conversations publicly and privately
  • Ability to collaborate cross-functionally with Sales, Support, Marketing, and Product
Benefits
  • Base Salary ($90,000 - $120,000)
  • New hire stock grant
  • 100% employer paid medical, dental, and vision insurance for you and your dependents
  • 401K plan with company contribution
  • Generous PTO and Parental Leave policies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationshort-form video contentcontent planningperformance trackingengagement optimizationcustomer engagementcommunity managementemployee advocacyuser-generated content
Soft Skills
strong writingcreativitycuriosityorganizationcollaborationcommunicationhands-on approachbrand voice understandingtrend awarenesscustomer service