SPUR

Communications

• Oversee and execute SPUR’s press and media engagement, including creating press releases and proactively reaching out to press contacts to highlight SPUR's policy insights and research findings
• Craft talking points, media statements, and response plans in close partnership with leadership for rapid response external communications
• Utilize strong judgment in time-sensitive messaging, balancing speed with precision
• Collaborate with other departments and stakeholders to ensure alignment of public relations efforts with overall organizational goals, including close coordination with SPUR's Policy, Engagement, and Development teams
• Monitor policy and advocacy issues, news events, and legislative cycles to ensure responsive storytelling that adapts to changing circumstances and external events
• In collaboration with the CEO, CPO, and CAO, proactively identify, build, and deploy integrated, multi-channel communications campaign strategies to promote and advance select policy initiatives
• Implement SPUR’s communications plan to broaden awareness and break through echo chambers
• Use various marketing channels (e.g., email and print marketing, social media, events, digital ads) to promote our organization, increase awareness of our mission and programs, and advance SPUR's policy insights
• Collaborate in drafting, editing, and/or proofing emails, web content, digital newsletters, social media posts, donor-facing communications, and other marketing collateral
• Partner with Engagement and Development staff to design communications that strengthen donor stewardship and drive fundraising goals
• Utilize SPUR’s mass marketing platform, Pardot, to deliver digital communications
• Track and report on performance of digital marketing and communications efforts
• Ensure SPUR’s brand message is strong and consistent across all channels
• Manage the organization-wide external communications calendar
• In partnership with the CAO and contractors, develop and implement the organization’s social media strategy to expand reach, increase engagement, and strengthen brand visibility across platforms
• Manage day-to-day social media activity, including content planning, posting, monitoring, and analytics, ensuring alignment with overall communications goals
• Work with a contractor to create and curate social media content, including short-form video and graphic design, that amplifies our policy priorities by translating complex research into accessible, engaging posts to drive public awareness, engagement and membership
• Track and report performance of all digital and social media platforms to assess the effectiveness of different outreach strategies and adjust messaging accordingly
• Manage contractors and consultants engaged in communications and marketing projects, ensuring timely deliverables and successful project outcomes
• In partnership with the CAO, develop and manage the organization's external affairs budget, allocating resources effectively to meet its communications needs

Communications Manager