Product Marketing Manager II – Release Marketing
Sprout Social, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $94,400 - $128,800 per year
About the role
- Drive the Strategic Execution of 'Breaking Ground': Act as the end-to-end owner of our quarterly launch program, optimizing the operational framework to scale awareness and product expansion across the portfolio.
- Master the Release Engine: Own the workflows, processes, and collateral for our product releases, ensuring the entire PMM team is aligned on roadmap processing, release tiering, and GTM documentation.
- Operationalize the Roadmap: Manage and up-level high-impact resources like our Product Roadmap Deck and the Product Updates webpage to ensure our Revenue teams are always equipped with the latest value-forward stories.
- Cross-Functional Orchestration: Partner closely with Campaigns, Brand Creative, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform.
- Drive Efficiency: Act as the 'Product Ops' mind within Marketing, identifying ways to merge workflows (specifically within Jira) and leveraging tech—including AI-driven workflow improvements—to help us work smarter.
Requirements
- 5+ years of experience in product marketing, marketing operations or growth marketing.
- 3+ years of experience in a dedicated Product Marketing role with a track record of independent project ownership.
- Experience in B2B technology marketing (SaaS experience strongly preferred).
- Demonstrated success in driving go-to-market campaigns with strong project management skills.
- Strong storytelling skills with the ability to craft and refine narratives.
- Proficiency in Jira and a passion for workflow automation/AI-driven productivity tools.
- Experience with video or webinar production (live or pre-recorded) is a major plus.
- Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral.
Benefits
- Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
- Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
- Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
- Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
- Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
- Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
- Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
- Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
- Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
- Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarketing operationsgrowth marketingproject managementstorytellingworkflow automationvideo productionwebinar productionpresentation creationmarketing collateral
Soft Skills
independent project ownershipcross-functional collaborationcommunicationnarrative craftingefficiency improvement