Sprout Labs

Partner Marketing Lead

Sprout Labs

full-time

Posted on:

Location Type: Hybrid

Location: Palo Alto • California • United States

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Job Level

Senior

Tech Stack

Web3

About the role

  • Develop win-win co-marketing strategies with partners across the Story ecosystem, including partnership announcements, product enablement, milestone-based marketing, and partner-led activations across Web3 and AI-related initiatives
  • Assess, triage, and manage inbound ecosystem marketing requests, owning initiatives end-to-end from intake through execution
  • Create, document, and maintain scalable partner marketing playbooks and processes that support both crypto-native and AI-adjacent partners
  • Serve as the primary marketing liaison between Story and partner marketing teams, managing communications, relationships, feedback, and ongoing collaboration
  • Work closely with internal teams across Marketing, BD, Design, Product, and Engineering to execute partner marketing initiatives effectively
  • Coordinate timelines, approvals, and execution of marketing deliverables across multiple stakeholders
  • Plan and host partner engagements, including online activations, in-person events, and industry moments
  • Identify and activate opportunities for partners to share their experiences with their audiences in ways that clearly communicate Story’s value and differentiation across IP, AI, and infrastructure use cases
  • Track and evaluate the performance of co-marketing initiatives and apply learnings to improve future programs

Requirements

  • 7 or more years of marketing experience, with exposure to Web3, AI, or other technical ecosystems
  • Proven experience running scalable, integrated marketing campaigns involving multiple stakeholders
  • Working understanding of Web3 culture and partner dynamics, alongside curiosity and interest in AI and emerging infrastructure technologies
  • Excellent client service and executive communication skills, with the ability to manage multiple internal and external relationships
  • Strong writing skills, attention to detail, and organizational discipline
  • Self-starter mindset, comfortable operating independently and proactively driving work forward
  • Experience collaborating with cross-functional teams in fast-moving environments
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketing campaignspartner marketing playbooksco-marketing strategiesperformance trackingevent planningcontent creationprocess documentationstakeholder managementmarketing execution
Soft Skills
client serviceexecutive communicationattention to detailorganizational disciplineself-starter mindsetproactive work ethicrelationship managementcollaborationcuriosity