Associate Brand Manager
Ocean Spray Cranberries
Global Brand Director
SpringWorks Therapeutics
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $165,000 - $230,000 per year
Job Level
Lead
About the role
- The Global Brand Director will be a key contributor in the design and development of brand strategy, messaging, and campaigns to ensure consistent and compelling brand presence worldwide.
- Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
- Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
- Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
- Oversee global congress strategy and execution; guide local congress strategy
- Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
- Provide strategic input to the Global Brand Team
- Demonstrate and develop strong relationships with key external and internal stakeholders.
- Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans
- Ability to independently and proactively identify strategic opportunities, build plans and execute against them.
- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
- Manage multiple projects and vendors and ensure high-quality and on-time delivery.
- Manage category/project budgets.
- Ensure compliant execution of all marketing strategies, materials, and tactics.
- Perform other duties and responsibilities as assigned.
Requirements
- Bachelor's degree (business or related disciplines), MBA or other advanced degree preferred
- 7+ years of relevant pharmaceutical and/or biotechnology commercial experience
- S. launch and in-line marketing experience; sales experience is a preferred
- Oncology and rare disease experience preferred
- Microsoft Office
- Brand planning
- Launch and tactical planning
- Strong track record of influencing key stakeholders and leadership with and without authority
- Clear communicator able to engage, influence and navigate cross-functional stakeholders
- Team player and strong track record of collaboration
- Strong sense of urgency and ability to organize, prioritize, activate and execute
- Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment.
- Ability to travel occasionally including overnight stay driven by business need.
- This position must be able to work East Coast hours.
Benefits
- A discretionary annual bonus may be available based on individual and Company performance.
- best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymessagingdigital frameworksmarket dynamicsmarket shapingbrand buildinglaunch planningtactical planningpharmaceutical experiencebiotechnology experience
Soft skills
influencing stakeholdersclear communicationcollaborationorganizational skillsprioritizationexecutioninterpersonal communicationteam playerstrategic opportunity identificationrelationship building
Certifications
Bachelor's degreeMBA