Lifecycle Marketing Manager, Campaigns
Spring Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $93,500 - $117,900 per year
About the role
- Own end-to-end execution of seasonal and thematic campaigns (e.g., mental health awareness moments, benefit year cycles, employer-benefit timelines), managing build, QA, scheduling, and deployment across channels.
- Build and maintain email, push, and in-app communications for educational nurtures, newsletters, and care-modality spotlights, applying segmentation and personalization logic as directed.
- Execute behavior-based and trigger-driven programs designed to increase feature activation, modality adoption, and repeat engagement, working within workflow architectures established by the Lead.
- Monitor adoption programs for performance trends and surface optimization opportunities, flagging insights and recommending adjustments based on data.
- Execute A/B and multivariate tests on messaging, subject lines, send timing, and segmentation within an experimentation roadmap; document results and contribute to learning synthesis.
- Maintain campaign documentation, templates, and QA checklists that support consistent, high-quality launches across the team.
- Track and report on campaign KPIs including open rates, click rates, feature activation, educational content engagement, and downstream care outcomes.
- Own post-campaign wrap-ups that capture results, learnings, and recommendations for future programs.
Requirements
- 3–5+ years of experience in lifecycle, CRM, or growth marketing with a track record of executing multi-channel campaigns end-to-end.
- Hands-on experience with lifecycle platforms such as Iterable, Braze, Customer.io, HubSpot, or SFMC.
- Solid understanding of segmentation, personalization, and behavioral trigger logic in campaign builds.
- Strong operational skills, comfortable managing multiple campaigns simultaneously with attention to detail and process discipline.
- Comfortable working with data: pulling reports, interpreting performance metrics, and translating findings into clear recommendations.
- Collaborative, communicative, and proactive, you close the loop, flag risks early, and don't wait to be asked.
- Genuine care for member wellbeing and helping people get real value from a platform over time.
- Experience in B2B SaaS, PLG, or B2B2C environments preferred.
Benefits
- Health, Dental, Vision benefits start on your first day at Spring.
- Employer sponsored 401(k) match of up to 2% for retirement planning.
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- Competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingCRM marketinggrowth marketingcampaign executionsegmentationpersonalizationbehavioral trigger logicA/B testingmultivariate testingKPI tracking
Soft Skills
operational skillsattention to detailprocess disciplinecollaborationcommunicationproactivityrisk managementmember wellbeing focus