Spring Health

Lead Product Marketing Manager, Intelligence & Industries

Spring Health

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $147,000 - $184,750 per year

Job Level

Senior

Tech Stack

Spring

About the role

  • Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
  • Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
  • Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
  • Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
  • Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
  • Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
  • Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
  • Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
  • Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms

Requirements

  • 5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
  • Deep experience conducting customer interviews and win/loss analysis
  • Proven ability to translate research and data into positioning, messaging, and strategic recommendations
  • Strong writing, storytelling, and communication skills
  • Experience influencing cross-functional stakeholders including Sales, CS, Product, Growth, and Executive teams
  • Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier
  • Strong understanding of behavioral health, employer benefits, and healthcare decision-making
  • Ability to balance ambiguity and speed with high-quality output in a fast-paced environment
  • Experience owning competitive intelligence programs end-to-end
  • Familiarity with voice-of-customer and survey tools like Qualtrics or Typeform
  • Background in healthcare, digital health, or SaaS
  • Exposure to both new business and expansion-focused GTM motions