Spring Health

Senior Director, B2B Content and Communications

Spring Health

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $199,090 - $248,860 per year

Job Level

Senior

About the role

  • Own the content strategy that supports GTM priorities and pipeline creation
  • Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency
  • Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion
  • Manage editorial operations including prioritization, intake, resourcing, and content calendar
  • Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths
  • Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels
  • Build systems to continuously source story ideas and data from product, execs, customers, and the field
  • Apply modern content ops and AI workflows to scale production while improving quality
  • Define corporate comms priorities with the CXO to reinforce our leadership narrative
  • Direct PR agency execution to improve share of voice and media relevance in target outlets
  • Strengthen executive visibility with high-quality speaking opportunities, earned commentary, and social amplification
  • Prepare and coach spokespeople. Maintain message discipline across media and major moments
  • Support alignment and responsiveness during product launches, news cycles, and reputation-sensitive situations
  • Manage end-to-end awards submissions, including opportunity selection, narrative development, data collection, approvals, and submission execution across relevant industry and business awards programs
  • Position flagship events and launches as major storytelling and content engines
  • Shape keynote narratives and ensure consistent messaging across all speakers and activations
  • Drive post-event communications and follow-through that support pipeline acceleration
  • Partner cross-functionally so events become repeatable sources of high-performing content
  • Lead and coach a small team of high performing marketers
  • Manage vendors and PR agency partners for speed, capacity, and ROI
  • Improve stakeholder experience through predictable delivery and clear trade-offs
  • Set KPIs tied to pipeline influence, share of voice, digital performance, and executive visibility
  • Monitor and optimize performance based on what moves deals and reputation
  • Deprioritize low-impact activities and reinvest in what drives business value
  • Lead experimentation to fine tune messaging efficacy and drive conversion velocity

Requirements

  • 12+ years in B2B marketing with deep experience in content and/or communications
  • Leadership roles in enterprise SaaS or tech enabled service environments
  • Proven success driving commercial outcomes, not just awareness
  • Executive communications experience with C-level partners
  • Strong familiarity with demand programs, digital channels, and sales motions.
  • Exceptional writing and editorial judgment for technical and business audiences
  • Ability to influence senior leaders and balance competing priorities
  • Skilled in SEO strategy, analytics, and digital content performance
  • Strong program management and operational discipline
  • Experience implementing modern content operations and/or AI content tooling.
Benefits
  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategySEO strategyeditorial operationsdigital content performancecontent operationsAI workflowsprogram managementnarrative developmentdata collectionKPI setting
Soft skills
leadershipinfluencewritingeditorial judgmentcommunicationprioritizationcoachingstakeholder managementcollaborationadaptability