Head of Backstage Marketing
Spotify
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $171,640 - $245,200 per year
Job Level
About the role
- Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
- Define clear positioning and differentiated messaging for technical B2B audiences
- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
- Lead event and community strategy to increase visibility and generate qualified pipeline
- Scale marketing operations through strong planning, dashboards, and performance reporting
- Build, mentor, and grow a high-performing, data-informed marketing team
Requirements
- 10+ years of experience in B2B SaaS, growth marketing, or product marketing
- 5+ years of experience leading and developing high-performing teams
- experience marketing developer tools, infrastructure platforms, or technical SaaS products
- understanding of engineering culture and ability to communicate with technical audiences
- owned revenue or adoption targets with measurable business impact
- led digital performance marketing, paid acquisition, and growth funnel optimization
- comfortable working with data, building forecasts, and using dashboards to guide decisions
- balance commercial thinking with strong product intuition and user-centered mindset
- able to bring structure and clarity to complex, ambiguous initiatives
- thrives in fast-moving environments and enjoys building new approaches from the ground up
Benefits
- health insurance
- six-month paid parental leave
- 401(k) retirement plan
- monthly meal allowance
- 23 paid days off
- paid flexible holidays
- paid sick leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaSgrowth marketingproduct marketingdigital performance marketingpaid acquisitiongrowth funnel optimizationdata analysisforecastingdashboard creationrevenue targets
Soft Skills
leadershipteam developmentcommunicationcommercial thinkinguser-centered mindsetstrategic planningproblem-solvingadaptabilitymentoringclarity in complex initiatives